If you living in a small town and only have one shop and it does not give you the kind of prices you want for example Optics, then you should check out the many internet shops out there. One of the biggest one and my personal favorite is Opticsplanet.com because they have such great selection of binoculars, spotting scopes, night vision, telescopes, rangefinders, laser sights, flashlights, tripods, radar guns, digital camera binoculars and Microscope.
Be sure to be buy brands like Leupold, Nikon, EOTech, Burris, Bushnell, Celestron, Tasco that have a guarantee for at least 1 year. You do not need to go broke in the local shop when you have a great internet shop like this.