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SEO Companies: How to Hire the Right One

Landing on the first page is not an easy task. The complexities of the Web can be quite baffling for novices and experts alike. However, according to tech wizards, there are several ways to increase one’s rankings without having to break open the piggy bank.

SEOTo begin, make sure to have a good website design. Search engines will look for certain elements when ranking websites. Be sure to have a title tag that summarizes what the page is about in less than 70 characters. Title tags typically appear on the results page to provide a preview of a web page. It would also be helpful to add a unique title tag to each page of the website.

Description tags are also helpful and are a good way to attract qualified traffic. This 250-character narrative also appears in the search results under the link to the web page or website. Another significant tag that should not be omitted is the Header tag, which is mainly for the convenience of site visitors. Though it does not appear in the results page, it lets visitors know what they are viewing or reading.

Aside from these technical details, be sure to have good page content. This is particularly important to visitors but most of all to search engines. Content should be original, at best containing no more than 700 words, and have select keywords to help improve search engine results. Popularly referred to as Search Engine Optimization, this internet marketing method can effectively impact a website’s ranking in an organic search result. However, the technique does require some writing skills to be able to creatively use keywords without becoming spammy.

Typically, SEO work can be a self-study course given the numerous resources on the topic to be found online. But for companies and anyone who may want serious returns from their websites, there are of course, numerous SEO companies that offer this particular service.

Tips for hiring

There are as many of them as can ever be imagined. As the World Wide Web grows, so does the number of SEO companies that claim to be the best in their field. When seeking out the services of an SEO firm, keep the following information in mind.

Prior to scouring the Internet for potential companies that provide SEO services, it is best to determine beforehand the reason(s) why it is necessary to hire one in the first place. What is the goal for hiring? Is it to increase sales or generate leads in the coming months? Bear in mind that a SEO firm does offer numerous services that include link building, content marketing, and SEO audit, to name a few. It is best to identify which service or services are pertinent to one’s objectives.

Given that there are an abundance of companies that offer SEO services, competition among them is fierce and hence is beneficial to those looking to hire one. Most, if not many, would be willing to offer free consultations, so that they may have a chance at getting hired. Collect as many free consultations as possible then review each one to determine who has the best proposal to offer.

As there are many to choose from, weeding out the best from the rest is critical. Avoid getting stuck with a search engine optimization company that cannot fulfill their proposal. Be sure to check for references and if possible ask for case studies of their previous works with clients.

Upon choosing a select few but prior to making a decision, sit down with each of them to try and get more background information about how they do business. Bear in mind that SEO work is about the ability to tell a story using the right keywords. The right search engine optimization company for the job would be one who not only has the technical skills but also has a talent for telling great stories.

How to Properly Publish Your SEO Articles

Publishing SEO articles in your website is a matter of knowing how and where exactly in your website – how it can be read by web crawlers properly and where it can be discovered faster when search engines do a research for a certain keyword. Different articles published in the same website will not be discovered at the same rate even if they share the same keywords because other factors in search engine optimization affect discovery and ranking, such as link, URL structure, alt attribute, length and meta tags. You have to consider all of these factors if you want to maximize your online visibility.

SEO ArticlesWhen publishing SEO articles, do you publish the whole content directly on your home page (which is the case for most blogs) or do you just give a preview in the home page and let the readers decide whether to continue reading in the main article page using an anchor text or menu? Is there a difference?

Yes, there is – a huge difference. Using article preview to force the readers into visiting the main article page increases the conversion rate of PPC advertisements and affiliate links, but at the same time, it also increases bounce rate, or the rate at which readers stop navigating and leave a page without visiting other linked-to pages. The worst part is that publishing an SEO article in a different folder or submenu also changes the URL structure, placing the page title farther from the domain name.

This change badly affects website discoverability because web crawlers tend to read keywords in the title page much better if they are closer to the root domain. Although there are ways to manipulate URL structuring, the most practical way is to simply publish the SEO article to your home page like how most blogging platforms do it. Hence, not publishing the entire article on your home page will benefit your profit but will somehow affect your click-through rate because of lower page rank.

Another issue when publishing an online article is whether to use submenus to distinguish contents by more specific categories or not. For articles that follow the same format (e.g. blog entries, reviews, testimonies, etc.), it is advised that you just publish them without categorization because it will just affect your relevance rating determined by search engine algorithms.

Linking is another factor to closely look at when publishing SEO articles. Linked-to pages tend to rank higher than those that are not linked to by other pages within or outside your website. Before you publish your SEO article, make sure that all relevant anchor texts are used. Linked-to pages should also be updated by placing reciprocating anchor texts.

media – picturesAnother way to improve the discoverability of your SEO article is by finding the right media – pictures or videos – that clearly represent what the article is all about. The alt attributes should properly correspond to your main keywords, so that they can also be indexed properly by search engines. By doing so, you practically qualify your article for two types of online searches – web page and media – which also increases your chance of being ranked.

Length is also a consideration before publishing an SEO article because relevance rating is somehow affected by the extent of information contained in the article. Basically, the more relevant information you have in it, the higher ranking it can get. Needless to say, you have to write somewhat longer to attain a decent amount of relative information.

Lastly, meta tags like meta description and meta keywords should be prepared before the publication. On most blogging platforms, meta tags are required before publication to improve the discoverability of a page. You have to pick the right way to describe your article in a single line because internet users will see it in the SERP once they do a research.